David Beckham has kept his clothes on for his latest endorsement deal -- as the face of Sharpie markers.
Sharpie, who are launching their first UK TV campaign, signed the LA Galaxy soccer superstar to promote their brand earlier this year.
The new ad shows Beckham, 33, using a Sharpie pen to autograph unusual items for fans. When the time comes to return the Sharpie to its owner, Beckham resists, finally swapping it for his signed shirt.
The ad launches in the UK on July 1 across ITV, Channel 4 and Five, as well as digital channels including MTV, Sky One, Living and Trouble.
Sharpie announced a two-year global partnership with Beckham in March. He will star in marketing communications in key regions across the world including North America, Latin America, Europe and Asia Pacific. He will also appear in in-store displays and packaging, and a revamped global web site, according to industry publication Marketing News.
"I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger," Becks has said. "I love to use Sharpie markers, so it's a natural choice for me to partner with them."
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